Private Label
Eyewear Manufacturer
Launch your own eyewear brand with OEM sunglasses production, custom logo printing, branded packaging, and factory-direct support.
You build the brand. We handle everything from production to packaging. Low MOQ for first-time buyers — you don't need to order 10,000 pairs to have a proper branded eyewear line.
Your Brand on Our
Production Line
Private label is how most eyewear brands actually start. You're not building a factory — you're building a brand. You need a manufacturer who can produce the product to a consistent standard, put your name on it, and package it so it looks the part on a retail shelf or an ecommerce product page.
The process is simpler than most first-time buyers expect. You choose from our catalog of 200+ frame styles, tell us your logo and color preferences, approve a sample, and we produce the branded order. The whole thing from first contact to finished sample typically takes two to three weeks. Bulk production follows in four to six weeks.
We've built private label programs for boutique sunglasses brands selling 500 pairs a season, Amazon sellers scaling to 5,000 units per quarter, and distributors adding an eyewear category to their existing product range. The same process applies regardless of scale. What changes is the volume and the complexity of the customization.
Private label uses frames we already make — lower cost, faster lead time, lower MOQ. Full OEM develops a custom frame from scratch. Most new brands start with private label and move to custom OEM once they've validated the market.
We mean it. 300 pairs per style is the floor, not a minimum we expect you to argue up from. First orders at that quantity give you enough product to test the market without overexposing your cash flow.
Factory-direct pricing means you're buying at production cost. The margin between what you pay and what you sell for is yours — not split with an agent, distributor, or trading company between you and the factory.
Everything Your Brand
Needs From One Factory
Four core services, all available on a single private label order. You don't need to manage separate suppliers for frames, logo printing, and packaging — we handle all of it from one production floor and one invoice.
Custom Logo Printing
Your logo on the temple, lens, or bridge. We handle the artwork setup in-house — send us your logo file in any format and we’ll prepare it for production. A proof is sent before anything goes into the bulk run.
UV printing
Debossing
Laser marking
Metal badge
Retail Packaging
Branded packaging designed to match your brand identity. We work from your brand guidelines or help develop packaging from scratch if you’re starting fresh. Everything from the outer box to the cleaning cloth can carry your branding.
Soft pouch
Hang-tag box
Cleaning cloth
Shipper carton
Collection Development
Help building a coherent eyewear collection rather than a random assortment of frames. We advise on style mix, price-point positioning, and seasonal relevance based on what we see moving in your market. Good for buyers who are new to eyewear as a category.
Seasonal planning
Price tier advice
Market fit guidance
Product Customization
Frame colors, lens tints, temple finishes, nose pad styles — all adjustable on top of our existing frame designs. You’re not stuck with what’s in the catalog; you’re starting from it. Most color customization on existing molds doesn’t require tooling investment.
Lens tint
Polarized option
Mirror coating
Gradient lens
Eyewear Categories
Frame Styles Available
for Private Label
200+ frame styles across five categories. All available for private label — your logo, your colors, your packaging. Mix categories in one order if you’re building a multi-category brand from the start.
From Brand Brief
to Branded Product
Six steps from your first inquiry to a finished, branded, retail-ready product. Most private label programs complete the full cycle in 8–10 weeks on the first order — faster on reorders. See the manufacturing process → for the production detail.
Brand Consultation
We start with your brand brief — target market, price positioning, style preferences, logo files, packaging vision. We ask the questions that would slow things down later if we skipped them now.
Design & Sampling
We select frame options from our catalog based on your brief, or propose new combinations. Samples produced in 7–14 days. You review against the brief — we iterate until it's right.
See the factory →Logo & Packaging
Logo artwork proofed and approved before production. Packaging design confirmed with physical mock-up for first orders. Both approved in parallel to avoid adding sequential delays.
Mass Production
Bulk run begins after sample and packaging approval. Production milestone updates sent at cutting, assembly complete, and QC passed. You know where your order is.
Quality Inspection
UV400 verification, lens clarity, hinge test, logo print quality, packaging conformance — all checked before carton sealing. QC report available on request.
QC process →Global Shipping
Packed to your spec, export docs prepared, shipped by sea or air depending on timeline. FOB, CIF, or DDP. Tracking provided at dispatch.
MOQ Is Not a Fixed Number.
It Depends on What You're Building.
The honest answer: MOQ changes with the customization level. Logo on an existing frame — usually lower. Custom frame color, new mold, full private label packaging — usually higher. Tell us what you want and we'll give you a real number.
For wholesale-level orders we handle large production runs on a regular basis. Capacity is not a bottleneck. If you need 50,000 pairs for a seasonal launch, we can plan the slot before you commit.
Logo on existing frame
Usually 300–500 pairs per style. Fastest path from idea to sample to order.
Custom frame color or lens
Material run, color setup — that adds commitment. We talk about this before anything starts.
Full private label program
Frames, lenses, packaging, labels, display. We put together one production plan for the whole thing.
Building a Brand,
Not Just a Product
Logo Identity on Product
Temple engraving, UV print, laser marking, metal badge — your logo applied with the method that suits your frame material and brand aesthetic. We send a pre-production proof every time, no exceptions.
Retail Presentation
A product that looks the part on a shelf or in a product photo. We work from your brand colors and typography for packaging — not a generic template with your name pasted on. Unboxing experience matters for DTC and boutique retail.
Packaging Design
We design or adapt packaging to your brand spec — branded hard case, hang-tag box, soft pouch, cleaning cloth. First-order buyers get a physical packaging mock-up for approval before the bulk run. Second-order buyers just send reorder specs.
Collection Curation
A brand needs a coherent product range, not a random selection of frames you happened to like. We help you build a collection with logical style progression, price-point coverage, and seasonal relevance for your target market.
Ecommerce-Ready Packaging
Product photos require good packaging. Marketplace listings require UPC barcodes. DTC shipments need packaging that survives transit. We build these requirements into the packaging brief from the start.
Most brand builders overthink the start
The buyers who do well with private label are usually the ones who start simple. Pick three styles. Choose your core color. Put your logo on it. Get it in front of customers. Then iterate.
We've seen brands launch with 900 pairs across three styles and build to 30,000 units a year in 18 months. We've also seen buyers spend six months on the perfect packaging and run out of budget before they placed a production order.
Start with what you can sell. We'll help you figure out what that looks like.
Talk to Us About Your Brand Full custom OEM →Low MOQ.
Genuinely Startup-Friendly.
We work with first-time brand builders and established distributors adding a new category. The MOQ structure is designed to let new brands test the market at real scale without overcommitting inventory budget on the first order.
Pairs Per Style — Private Label
The floor for private label on existing frame molds. Logo, custom color, and retail packaging all included from this MOQ. Not a starting point for negotiation — an actual working minimum based on production economics.
Pairs for New Tooling
If you want a frame shape we don't already make, new tooling is required. 500 pairs per style is the starting point for custom tooling projects. The mold cost is amortized across the order — we explain this clearly in the quote.
Styles Recommended for Launch
One style is a test. Three styles is a brand. We recommend new buyers start with three complementary styles — one polarized, one fashion, one category-specific — to give their brand a range without overextending the first order.
Style Mixing in One Order
Multiple styles in one shipment — no restriction on mixing frame styles, lens colors, or categories. Your total order quantity determines the pricing tier, not each individual style's count.
Frame Materials
& Lens Choices
Material choice affects the feel of your brand as much as the frame shape does. A lightweight titanium optical frame positions differently from a chunky acetate sunglasses. We advise on material fit before you lock a spec. More at /materials/ →
Packaging That Earns
Its Place at Retail
Packaging is the first physical brand touchpoint for your customer. For DTC brands, it’s also the unboxing moment that drives social shares and repeat purchases. We design and produce branded packaging that works — in a retail environment, on a product photography set, and inside a poly mailer.
Custom Branded Box
Rigid or folding hang-tag box with your logo, brand colors, and product info. UV coating and foil stamping options.
Branded Hard Case
Clamshell hard case with interior suede lining. Logo engraved, printed, or embossed on exterior. Durable for retail and gift positioning.
Soft Pouches
Microfiber or velvet drawstring pouch with logo printing. Cost-effective branded packaging option — good for value-positioned lines.
Logo Cleaning Cloths
Microfiber cleaning cloth with your logo. Included as standard in branded packaging. Doubles as a lens protector in the case.
Hang Tags & Inserts
Branded hang tag for retail display, product care card, warranty card insert. We print to your spec and include in packaging.
Ecommerce Display Packaging
Packaging designed for product photography and marketplace listings. Clean presentation, correct dimensions for FBA, UPC coding available.
Your Brand's Reputation
Depends on What's Inside
A private label brand lives or dies on product quality. One bad batch — peeling coating, failing hinges, mismatched temple colors — and you're dealing with returns, reviews, and refund requests that no amount of branding recovers from. We run QC on private label orders with the same rigor as our OEM manufacturing clients. More detail at quality control →
UV400 Testing
Every lens batch spectrometer-tested for UV transmission before assembly. Test reports available for every shipment.
Frame & Lens Inspection
Lens clarity, coating uniformity, scratch resistance, frame geometry all checked against approved sample spec.
Hinge Durability Test
Temples cycled 500+ times on a test rig. Spring hinges and barrel hinges checked separately before approval.
Logo & Packaging Check
Logo print quality, placement, and consistency verified against approved proof. Packaging conformance checked before carton sealing.
Drop Ball Test
Impact resistance test per ANSI and CE protocol on models where certification is required or requested.
Available Certifications
UV400 certification is standard on all private label eyewear — included with the order, not charged separately. Test report provided with shipment.
CE marking and FDA compliance available for brands selling into EU or US regulated channels. We advise on which certifications apply to your product and market before production starts.
From Order to
Your Warehouse
Timeline questions are usually the first thing new brand buyers ask. Here's how the schedule actually works on a typical first private label order — not an optimistic estimate, the realistic sequence.
Days to Sample
From confirmed spec to physical sample in hand. For frames we already produce, it's usually closer to 7 days. New color or finish combinations take up to 14.
Days Bulk Production
After sample approval. Packaging development runs in parallel so it's ready when the frames are. Total time from first contact to finished goods: typically 8–10 weeks on a first order.
Shipping Terms
FOB Shenzhen standard. CIF to destination port and DDP door-to-door also available. We work with your forwarder or can suggest one for your trade lane.
Countries Shipped
North America, Europe, Australia, Southeast Asia, the Middle East. Export documentation handled — commercial invoice, certificate of origin, UV test reports. Import guide →
Brand Builders
We Work With
Startup Eyewear Brands
First product, first order, building from zero. We’ve guided dozens of first-time brand builders through the process. We’ll tell you what to prioritize and what to skip on the first order.
Ecommerce & Amazon Sellers
UPC coded, FBA-ready packaging, UV400 documentation for marketplace compliance. We know what Amazon requires and build it in from the start.
Boutique Owners
Adding a branded eyewear line to a retail store or concept. Seasonal collections, 300–1,000 pairs per style, premium packaging that earns its shelf space.
Distributors
Adding a private label eyewear category alongside existing product distribution. Larger volumes, consistent quality across restocks, flexible OEM customization on repeat orders.
Lifestyle & Sport Brands
Fashion, activewear, outdoor brands adding eyewear as an accessories extension. We help match the frame design language to an existing brand aesthetic.
Corporate & Promo Buyers
Branded promotional eyewear for corporate gifting, events, and loyalty programs. Custom logo, volume pricing, flexible packaging for promo contexts.
Resources for Eyewear
Brand Builders
The Private Label Eyewear Guide for New Brands
Everything you need to know before placing your first custom order — spec sheets, sampling, MOQs, timelines, and what to avoid.
OEM GuideOEM vs ODM vs Private Label: Which Route Fits Your Brand?
Three production models, different costs, different timelines, different levels of control. Here's how to choose.
BrandingCustom Logo Sunglasses: Methods, Minimums, and What to Spec
Engraving vs UV print vs metal badge — the practical comparison for brand buyers choosing a logo application method.
MaterialsPolarized vs Non-Polarized Sunglasses: The Brand Decision
It's not just a product spec — it's a positioning choice. Here's how polarized lenses affect your price point and customer expectations.
Explore More
OEM & Manufacturing
Wholesale & Bulk
Product Categories
FAQ — Private Label Eyewear
Launch Your Eyewear
Brand Today
Tell us your brand concept, your target product, and your first-order quantity. We'll come back with frame recommendations, a quote, and a realistic timeline — within one business day.